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What's in our toothpaste?

Care starts with your teeth. We offer you a way to remineralize your teeth in a more natural way.

What is remineralizing?

Tooth remineralizing is a process for enriching teeth with minerals to prevent tooth decay.

Why not fluoride?

Fluoride is a naturally occurring element that is used in most toothpaste to prevent tooth decay and whiten teeth. Even though harmless, its overconsumption might lead to possible side effects which include teeth discolouration and more.

 What is Hydroxyapatite?

Hydroxyapatite is a form of calcium that makes 97% of your tooth’s enamel and 70% of its dentin. It is a natural and safer substitute to fluoride which strengthens tooth’s enamel, promoting an overall healthier and brighter smile.

When added to toothpaste, this helps to remineralize the teeth’s enamel filling in uneven surfaces. It also whitens the teeth’s appearance, prevents cavities & helps to avoid sensitivity. All while creating a protective layer to keep your teeth in good condition.

We trust natural ingredients like:

Oral prebiotics, a plant-sourced sweetener that reduces plague & tooth decay. An Inulin prebiotic formula that helps support teeth’s good bacteria to maintain a healthy balance in your oral microbioma.

But what is microbioma?

A living ecosystem in your mouth, known as the oral microbiome, performs vital functions to help keep your mouth healthy. When the microbiome is imbalanced, it could lead to bad breath, bleeding gums, and frequent tooth decay. 

What else do we use?

 Xylitol - a plant-sourced sweetener that reduces plague & tooth decay.

CPC - a natural alternative to triclosan that prevents the formation of plaque.

Say No to Toxic & Yes to Clean

We’ve seen the rise of brands choosing hydroxyapatite over fluoride in order to avoid using possibly toxic ingredients. Some big names like Schmidt, Marvis, Himalaya Herbals & Boca have been amongst the ones who have been firmly taking a stand.

<div class="img-div"> <p><span>We believe in only working with clean, safe, natural ingredients that really work!</span></p> </div> <p> </p>

We believe in only working with clean, safe, natural ingredients that really work!

 For that reason, we avoid using sulphates, parabens, charcoal and triclosan due to the inflammation, irritating & potentially harmful to the immune system effects they can possibly have. That's why we use 96% of ingredients of natural origin.